Phishing Simulations
Train your people to be your strongest defence.
Phishing remains the most common initial access vector in enterprise breaches, responsible for over 90% of successful cyber attacks. Acentria's Phishing Simulation service runs realistic, intelligence-driven simulations across your workforce to measure susceptibility, identify at-risk individuals and departments, and drive targeted training interventions that measurably reduce click rates and credential submission.
82%
Average reduction in phishing click rates
5×
Increase in employee phishing reporting rates
12 months
To measurable human security culture shift
Solution Overview
Phishing Simulations
Awareness training videos watched once a year are not a defence against modern phishing campaigns. Acentria's approach combines behavioural science, real-world threat intelligence, and continuous simulation to build genuine resilience in the most targeted attack vector. Our simulations are designed by certified social engineers who craft lures using current threat actor techniques — business email compromise (BEC), credential harvesting, malicious document delivery, and SMS smishing — tailored to your industry and to the specific roles in your organisation.
Every simulation campaign is carefully calibrated to challenge without overwhelming. We use a progressive difficulty model: initial campaigns establish a baseline click rate for each department, and subsequent campaigns increase in sophistication based on observed susceptibility. Users who interact with simulated phishing receive immediate, empathetic just-in-time training at the point of failure — the most effective moment for learning — rather than being disciplined or embarrassed. This approach, grounded in positive reinforcement principles, produces the fastest improvements in human security behaviour.
Clients using Acentria's Phishing Simulation service for twelve months consistently achieve click rate reductions of over 80% and report significant improvements in organic phishing reporting rates — meaning employees actively identify and report real threats to the security team, turning the workforce into a distributed sensor network. Monthly management dashboards provide per-department risk scoring, trend analysis, and board-ready metrics that demonstrate the return on security awareness investment.
Impact Metrics
82%
Average reduction in phishing click rates
5×
Increase in employee phishing reporting rates
12 months
To measurable human security culture shift
Core Capabilities
How We Deliver Phishing Simulations
Intelligence-Driven Lure Crafting
Simulations are built from real threat actor techniques observed in current campaigns — BEC, credential phishing, malicious attachments — tailored to your industry and employee roles.
Progressive Difficulty Campaigns
A phased difficulty model starts with baseline assessment and progressively increases simulation sophistication as users improve — ensuring continuous challenge without demoralisation.
Just-in-Time Learning Interventions
Users who interact with simulated phishing are immediately presented with targeted micro-learning content at the moment of maximum teachability — before they realise it was a simulation.
Multi-Vector Simulation Coverage
Beyond email phishing — campaigns span SMS smishing, voice vishing, QR code phishing, and malicious USB drops for organisations requiring comprehensive human layer testing.
Departmental Risk Scoring
Granular reporting identifies susceptibility hotspots by department, role, and location — enabling targeted follow-up training where risk is highest rather than blanket re-training.
Reporting Culture Development
Integrated phish-reporting button and positive reinforcement programmes build a culture where employees actively report suspicious emails — turning users into active defenders.
Our Approach
How It Works
Baseline Assessment Campaign
An initial simulation campaign using mid-difficulty lures establishes a click-rate baseline for every department and role — providing the risk benchmark against which improvement is measured.
Campaign Design & Scheduling
We design a 12-month simulation calendar with varied lure types, delivery timing, and difficulty progression — ensuring campaigns are unpredictable and representative of real threats.
Simulation Execution & Intervention
Campaigns are executed with real-time just-in-time learning triggers for clicking users, while security teams receive live dashboards showing click rates and reporting rates as the campaign runs.
Reporting, Training & Continuous Improvement
Monthly campaign reports drive targeted training interventions for high-risk cohorts, and quarterly reviews adjust the programme based on observed trends and the evolving threat landscape.
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Ready to implement
Phishing Simulations?
Our security specialists will assess your current posture, identify the highest-priority gaps, and deliver a tailored implementation plan for Phishing Simulations — with measurable outcomes from day one.